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Public Affairs in Practice

- A Practical Guide to Lobbying
Af: Stuart Thomson, Steve John Engelsk Paperback

Public Affairs in Practice

- A Practical Guide to Lobbying
Af: Stuart Thomson, Steve John Engelsk Paperback
Tjek vores konkurrenters priser

Public Affairs in Practice explains how public affairs (PA) is now much more than just political lobbying. Modern PA includes working with other policy-making bodies, such as regulators, commercial organizations and other interested parties.

This is the first book to examine the methods PA professionals use to make an impact. It takes each area of the industry in turn and looks at the tools involved in delivering a PA programme. It also highlights the potential benefits of public affairs, such as protecting an organization from perceived threats of new regulation; identifying new market opportunities; and raising the profile of an organization. Case studies and tips from industry professionals make this a practical "how to" guide for practitioners at all levels and students.

Importantly, the authors consider not only established markets the US, UK and Western Europe but also the opportunities presented to companies from these countries by the EU accession states and China, where there are currently very few PA professionals.

Finally, there is a discussion of future trends and developments in PA.

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Public Affairs in Practice explains how public affairs (PA) is now much more than just political lobbying. Modern PA includes working with other policy-making bodies, such as regulators, commercial organizations and other interested parties.

This is the first book to examine the methods PA professionals use to make an impact. It takes each area of the industry in turn and looks at the tools involved in delivering a PA programme. It also highlights the potential benefits of public affairs, such as protecting an organization from perceived threats of new regulation; identifying new market opportunities; and raising the profile of an organization. Case studies and tips from industry professionals make this a practical "how to" guide for practitioners at all levels and students.

Importantly, the authors consider not only established markets the US, UK and Western Europe but also the opportunities presented to companies from these countries by the EU accession states and China, where there are currently very few PA professionals.

Finally, there is a discussion of future trends and developments in PA.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 192
ISBN-13: 9780749444723
Indbinding: Paperback
Udgave:
ISBN-10: 074944472X
Kategori: PR
Udg. Dato: 3 nov 2006
Længde: 16mm
Bredde: 158mm
Højde: 230mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 nov 2006
Forfatter(e): Stuart Thomson, Steve John
Forfatter(e) Stuart Thomson, Steve John

Kategori PR

ISBN-13 9780749444723

Sprog Engelsk

Indbinding Paperback

Sider 192

Udgave

Længde 16mm

Bredde 158mm

Højde 230mm

Udg. Dato 3 nov 2006

Oplagsdato 3 nov 2006

Forlag Kogan Page Ltd