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Propaganda
- The Basics
Engelsk Paperback
Propaganda
- The Basics
Engelsk Paperback

291 kr
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6 - 8 hverdage

Om denne bog

This concise and accessible guide makes clear the ubiquity of propaganda so that readers can understand its function in all layers of society, for both good or for ill, and ultimately use it to make their own voice heard.

Propaganda often appears as a paradoxical art: modern society is awash in propaganda and yet many deny consuming it. Using short, easy to understand examples drawn from politics, culture, and advertising from around the world, this book introduces readers to the basic theory, research, and techniques of propaganda from the American Revolution to the present day. It demystifies propaganda for the purpose of democratizing it, revealing it as a form of mass persuasion that is a necessary part of political culture and essential to promoting social movements, social reforms, political agendas, scientific ideas, and aesthetic tastes. The book emphasizes the creative aspect of propaganda while also stressing the need for critical media literacy and ethical judgment.

Filling a major gap in the literature, this book is an essential read for students of persuasion, rhetoric, communication, journalism, advertising, and public relations. It is also ideal for anyone interested in the fundamental principles and tactical forms of propaganda and those approaching the subject for the first time.

Product detaljer
Sprog:
Engelsk
Sider:
178
ISBN-13:
9781003863236
Indbinding:
Paperback
Udgave:
ISBN-10:
100386323X
Udg. Dato:
19 maj 2025
Længde:
15mm
Bredde:
199mm
Højde:
127mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
19 maj 2025
Forfatter(e):
Kategori sammenhænge