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Pricing Decoded
- How Leading Pricing Practitioners Manage Price to Boost Profits
Engelsk Paperback
Pricing Decoded
- How Leading Pricing Practitioners Manage Price to Boost Profits
Engelsk Paperback

410 kr
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Om denne bog

Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability.

Renowned pricing experts Danilo Zatta and Maciej Kraus show organizations how to boost profitability and build a competitive advantage, transforming the way to set and manage prices. Case studies from the world’s leading pricing practitioners in both B2C and B2B organizations, such as Alcatel-Lucent, Asashi, Google, BP-Castrol, Unilever, Microsoft, Borealis, Hilton, Nike, MediaWorld, Philips Healthcare, Schneider Electric, DHL, Zalando, Zuora, Workday, Assa Abbloy, and Coor, are presented throughout. This book makes smart and innovative pricing more accessible and understandable for all. It provides a strong foundation in the concepts as well as the application in business, empowering you to judge monetization opportunities in a more effective way and ultimately make better decisions.

The book is relevant to C-levels, managers, entrepreneurs, investors, as well as sales, marketing, and pricing managers, who want to learn more about topline potentials and monetization through pricing and achieve sustainable growth.

Product detaljer
Sprog:
Engelsk
Sider:
230
ISBN-13:
9781032869681
Indbinding:
Paperback
Udgave:
ISBN-10:
1032869682
Udg. Dato:
25 nov 2024
Længde:
17mm
Bredde:
156mm
Højde:
232mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
25 nov 2024
Forfatter(e):
Kategori sammenhænge