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  1. Forside
  2. Practical Tourism Research

Practical Tourism Research

Af: Stephen Smith Engelsk Paperback

Practical Tourism Research

Af: Stephen Smith Engelsk Paperback
Tjek vores konkurrenters priser
Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understand, manage, and conduct research. Taking a practical approach throughout, this new edition provides advice on the use and cautions associated with some of the more common research designs and tools used by tourism researchers. Fully updated throughout, it:- covers core techniques such as questionnaire design, sample selection, and interviewing- reviews analytical tools such as the development of scales and indices, assessment of advertising performance, benchmarking, market segmentation, case studies, and content and visual analysis. - uses recent real-world examples and focus boxes throughout to assess new aspects of research such as blogs, narrative analysis and Geographic Information Systems (GIS)- retains the approachable, personal writing style of the previous edition.Also including an increased use of handy pedagogical features to aid learning, this new edition is an essential overview for undergraduate and postgraduate students of tourism research, as well as a useful resource for researchers, consultants and managers.
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Tjek vores konkurrenters priser
Normalpris
kr 503
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser
Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understand, manage, and conduct research. Taking a practical approach throughout, this new edition provides advice on the use and cautions associated with some of the more common research designs and tools used by tourism researchers. Fully updated throughout, it:- covers core techniques such as questionnaire design, sample selection, and interviewing- reviews analytical tools such as the development of scales and indices, assessment of advertising performance, benchmarking, market segmentation, case studies, and content and visual analysis. - uses recent real-world examples and focus boxes throughout to assess new aspects of research such as blogs, narrative analysis and Geographic Information Systems (GIS)- retains the approachable, personal writing style of the previous edition.Also including an increased use of handy pedagogical features to aid learning, this new edition is an essential overview for undergraduate and postgraduate students of tourism research, as well as a useful resource for researchers, consultants and managers.
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Produktdetaljer
Sprog: Engelsk
Sider: 284
ISBN-13: 9781780648873
Indbinding: Paperback
Udgave: 2
ISBN-10: 1780648871
Kategori: Forside
Udg. Dato: 19 dec 2016
Længde: 18mm
Bredde: 193mm
Højde: 247mm
Forlag: CABI Publishing
Oplagsdato: 19 dec 2016
Forfatter(e): Stephen Smith
Forfatter(e) Stephen Smith

Kategori Forside

ISBN-13 9781780648873

Sprog Engelsk

Indbinding Paperback

Sider 284

Udgave 2

Længde 18mm

Bredde 193mm

Højde 247mm

Udg. Dato 19 dec 2016

Oplagsdato 19 dec 2016

Forlag CABI Publishing

Kategori sammenhænge