Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
PR for Humans
- How business leaders tell powerful stories
Engelsk Paperback
PR for Humans
- How business leaders tell powerful stories
Engelsk Paperback

244 kr
Tilføj til kurv
Sikker betaling
23 - 25 hverdage

Om denne bog
*SHORT-LISTED FOR THE BUSINESS BOOK AWARDS 2020!*

“There is no strategy without a story. There is no story without the main character. The main character is you.”

PR for Humans is for pure-of-heart storytellers who want to cut through the noise and the nonsense. It brings together the essential and timeless principles of effective leadership communication.

Belief. Clarity. Opinion. Energy. Context. Time. Humility. Imagery.

Why are these things so important? Why do most people in PR and ‘communications’ not even talk about them? Why is PR for Humans even more important in the age of A.I.?
 
In this fresh and energetic guide, former BBC correspondent Mike Sergeant draws on twenty years of frontline experience to reveal the secrets that every CEO, partner, board member, PR director and business leader needs to know.

The principles and techniques he sets out in this book will help you deliver more powerful speeches, presentations, media interviews, videos, podcasts and blogs.

They are the rocket fuel for your business and your career.
Product detaljer
Sprog:
Engelsk
Sider:
192
ISBN-13:
9781788600552
Indbinding:
Paperback
Udgave:
ISBN-10:
178860055X
Udg. Dato:
18 apr 2019
Længde:
15mm
Bredde:
214mm
Højde:
140mm
Forlag:
Practical Inspiration Publishing
Oplagsdato:
18 apr 2019
Forfatter(e):
Kategori sammenhænge