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PR and Communication in Local Government and Public Services

Af: Wendy Moran, Pat Gaudin, John Brown Engelsk Paperback

PR and Communication in Local Government and Public Services

Af: Wendy Moran, Pat Gaudin, John Brown Engelsk Paperback
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In the UK''s current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social media, to web access for older consumers - present new challenges for local councils about how to best convey their key messages and protect their ''brand''.

Full of expert advice, tools and case studies from a variety of sources, PR and Communication in Local Government and Public Services is a practical reference guide to delivering professional public relations for both communications and the delivery of local services. It offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment, whilst reinforcing the importance of effective and meaningful communication to both local democracy and the planning and delivery of quality services.

PR and Communication in Local Government and Public Services is also supported by a range of online resources, including case studies, appendices, and a bonus chapter on local authority publicity.

About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series'' action-oriented approach keeps knowledge and skills up to date.

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In the UK''s current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social media, to web access for older consumers - present new challenges for local councils about how to best convey their key messages and protect their ''brand''.

Full of expert advice, tools and case studies from a variety of sources, PR and Communication in Local Government and Public Services is a practical reference guide to delivering professional public relations for both communications and the delivery of local services. It offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment, whilst reinforcing the importance of effective and meaningful communication to both local democracy and the planning and delivery of quality services.

PR and Communication in Local Government and Public Services is also supported by a range of online resources, including case studies, appendices, and a bonus chapter on local authority publicity.

About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series'' action-oriented approach keeps knowledge and skills up to date.

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Produktdetaljer
Sprog: Engelsk
Sider: 320
ISBN-13: 9780749466169
Indbinding: Paperback
Udgave:
ISBN-10: 0749466162
Kategori: PR
Udg. Dato: 3 jul 2013
Længde: 17mm
Bredde: 156mm
Højde: 233mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 jul 2013
Forfatter(e): Wendy Moran, Pat Gaudin, John Brown
Forfatter(e) Wendy Moran, Pat Gaudin, John Brown

Kategori PR

ISBN-13 9780749466169

Sprog Engelsk

Indbinding Paperback

Sider 320

Udgave

Længde 17mm

Bredde 156mm

Højde 233mm

Udg. Dato 3 jul 2013

Oplagsdato 3 jul 2013

Forlag Kogan Page Ltd

Kategori sammenhænge