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Political Marketing Alchemy

- The State of Opinion Research
Af: Andre Turcotte Engelsk Paperback

Political Marketing Alchemy

- The State of Opinion Research
Af: Andre Turcotte Engelsk Paperback
Tjek vores konkurrenters priser
Public opinion research has been under a great deal of criticism over the last few years as it failed to accurately predict a series of important outcomes around the world. As a result, polls are now assumed to be inaccurate at best, manipulative at worst. Nevertheless, corporations, the media, interest groups and politicians alike continue to rely heavily on them for guidance and strategic insights. The aim of this book is to examine the status of market intelligence in practice and how changes in its different contributing streams-media polling, commercial public opinion research and political polling-are pushing market intelligence into a new phase of development. This book suggests that we are moving to a new phase where the practice of market intelligence will be more akin to market surveillance and this field is on the verge of a major transformation.
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Public opinion research has been under a great deal of criticism over the last few years as it failed to accurately predict a series of important outcomes around the world. As a result, polls are now assumed to be inaccurate at best, manipulative at worst. Nevertheless, corporations, the media, interest groups and politicians alike continue to rely heavily on them for guidance and strategic insights. The aim of this book is to examine the status of market intelligence in practice and how changes in its different contributing streams-media polling, commercial public opinion research and political polling-are pushing market intelligence into a new phase of development. This book suggests that we are moving to a new phase where the practice of market intelligence will be more akin to market surveillance and this field is on the verge of a major transformation.
Produktdetaljer
Sprog: Engelsk
Sider: 101
ISBN-13: 9783030537159
Indbinding: Paperback
Udgave:
ISBN-10: 3030537153
Udg. Dato: 18 aug 2021
Længde: 0mm
Bredde: 148mm
Højde: 210mm
Forlag: Springer Nature Switzerland AG
Oplagsdato: 18 aug 2021
Forfatter(e): Andre Turcotte
Forfatter(e) Andre Turcotte


Kategori Valg og folkeafstemninger


ISBN-13 9783030537159


Sprog Engelsk


Indbinding Paperback


Sider 101


Udgave


Længde 0mm


Bredde 148mm


Højde 210mm


Udg. Dato 18 aug 2021


Oplagsdato 18 aug 2021


Forlag Springer Nature Switzerland AG

Kategori sammenhænge