Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Bøger
Bestsellers
Kommer snart
Nyheder
Spil og hobby
Kurv
  1. Bog
  2. Politiske strukturer og processer
  3. Valg og folkeafstemninger

Political Marketing Alchemy

- The State of Opinion Research
Af: Andre Turcotte Engelsk Paperback

Political Marketing Alchemy

- The State of Opinion Research
Af: Andre Turcotte Engelsk Paperback
Tjek vores konkurrenters priser
Public opinion research has been under a great deal of criticism over the last few years as it failed to accurately predict a series of important outcomes around the world. As a result, polls are now assumed to be inaccurate at best, manipulative at worst. Nevertheless, corporations, the media, interest groups and politicians alike continue to rely heavily on them for guidance and strategic insights. The aim of this book is to examine the status of market intelligence in practice and how changes in its different contributing streams-media polling, commercial public opinion research and political polling-are pushing market intelligence into a new phase of development. This book suggests that we are moving to a new phase where the practice of market intelligence will be more akin to market surveillance and this field is on the verge of a major transformation.
Vis mere
Tjek vores konkurrenters priser
Normalpris
kr 478
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser
Public opinion research has been under a great deal of criticism over the last few years as it failed to accurately predict a series of important outcomes around the world. As a result, polls are now assumed to be inaccurate at best, manipulative at worst. Nevertheless, corporations, the media, interest groups and politicians alike continue to rely heavily on them for guidance and strategic insights. The aim of this book is to examine the status of market intelligence in practice and how changes in its different contributing streams-media polling, commercial public opinion research and political polling-are pushing market intelligence into a new phase of development. This book suggests that we are moving to a new phase where the practice of market intelligence will be more akin to market surveillance and this field is on the verge of a major transformation.
Vis mere
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 101
ISBN-13: 9783030537159
Indbinding: Paperback
Udgave:
ISBN-10: 3030537153
Kategori: Valg og folkeafstemninger
Udg. Dato: 18 aug 2021
Længde: 0mm
Bredde: 148mm
Højde: 210mm
Forlag: Springer Nature Switzerland AG
Oplagsdato: 18 aug 2021
Forfatter(e): Andre Turcotte
Forfatter(e) Andre Turcotte

Kategori Valg og folkeafstemninger

ISBN-13 9783030537159

Sprog Engelsk

Indbinding Paperback

Sider 101

Udgave

Længde 0mm

Bredde 148mm

Højde 210mm

Udg. Dato 18 aug 2021

Oplagsdato 18 aug 2021

Forlag Springer Nature Switzerland AG