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  3. Medievidenskab: TV og samfund

Platform Power and Policy in Transforming Television Markets

Af: Tom Evens, Karen Donders Engelsk Hardback

Platform Power and Policy in Transforming Television Markets

Af: Tom Evens, Karen Donders Engelsk Hardback
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This book seeks to investigate ''platform power'' in the multi-platform era and unravels the evolution of power structures in the TV industry as a result of platformisation. Multiple TV platforms and modes of distribution are competing-not necessarily in a zero-sum game-to control the market. In the volume, the contributors work to extend established ''platform theory'' to the TV industry, which has become increasingly organised as a platform economy. The book helps to understand how platform power arises in the industry, how it destabilises international relations, and how it is used in the global media value chain. Platform Power and Policy in Transforming Television Markets contributes to the growing field of media industry studies, and draws on scholarly work in communication, political economy and public policy whilst providing a deeper insight into the transformation of the TV industry from an economic, political and consumer level. Avoiding a merely legal analysis from a technology-driven perspective, the book provides a critical analysis of the dominant modes of power within the evolving structures of the global TV value chain. 

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This book seeks to investigate ''platform power'' in the multi-platform era and unravels the evolution of power structures in the TV industry as a result of platformisation. Multiple TV platforms and modes of distribution are competing-not necessarily in a zero-sum game-to control the market. In the volume, the contributors work to extend established ''platform theory'' to the TV industry, which has become increasingly organised as a platform economy. The book helps to understand how platform power arises in the industry, how it destabilises international relations, and how it is used in the global media value chain. Platform Power and Policy in Transforming Television Markets contributes to the growing field of media industry studies, and draws on scholarly work in communication, political economy and public policy whilst providing a deeper insight into the transformation of the TV industry from an economic, political and consumer level. Avoiding a merely legal analysis from a technology-driven perspective, the book provides a critical analysis of the dominant modes of power within the evolving structures of the global TV value chain. 

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Produktdetaljer
Sprog: Engelsk
Sider: 304
ISBN-13: 9783319742458
Indbinding: Hardback
Udgave:
ISBN-10: 3319742450
Kategori: Medievidenskab: TV og samfund
Udg. Dato: 13 apr 2018
Længde: 26mm
Bredde: 219mm
Højde: 155mm
Forlag: Springer International Publishing AG
Oplagsdato: 13 apr 2018
Forfatter(e): Tom Evens, Karen Donders
Forfatter(e) Tom Evens, Karen Donders

Kategori Medievidenskab: TV og samfund

ISBN-13 9783319742458

Sprog Engelsk

Indbinding Hardback

Sider 304

Udgave

Længde 26mm

Bredde 219mm

Højde 155mm

Udg. Dato 13 apr 2018

Oplagsdato 13 apr 2018

Forlag Springer International Publishing AG

Kategori sammenhænge