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Persuasive Messages
- The Process of Influence
Engelsk Paperback
Persuasive Messages
- The Process of Influence
Engelsk Paperback

672 kr
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Om denne bog
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.
Product detaljer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9781405158213
Indbinding:
Paperback
Udgave:
ISBN-10:
1405158212
Udg. Dato:
18 dec 2007
Længde:
21mm
Bredde:
171mm
Højde:
245mm
Forlag:
John Wiley and Sons Ltd
Oplagsdato:
18 dec 2007
Forfatter(e):
Kategori sammenhænge