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Nostalgia Marketing

- Rekindling the Past to Influence Consumer Choices
Af: Marco Pichierri Engelsk Hardback

Nostalgia Marketing

- Rekindling the Past to Influence Consumer Choices
Af: Marco Pichierri Engelsk Hardback
Tjek vores konkurrenters priser

The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications.

Tjek vores konkurrenters priser
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The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications.

Produktdetaljer
Sprog: Engelsk
Sider: 156
ISBN-13: 9783031215452
Indbinding: Hardback
Udgave:
ISBN-10: 3031215451
Kategori: Salg og marketing
Udg. Dato: 12 mar 2023
Længde: 0mm
Bredde: 148mm
Højde: 210mm
Forlag: Springer International Publishing AG
Oplagsdato: 12 mar 2023
Forfatter(e): Marco Pichierri
Forfatter(e) Marco Pichierri


Kategori Salg og marketing


ISBN-13 9783031215452


Sprog Engelsk


Indbinding Hardback


Sider 156


Udgave


Længde 0mm


Bredde 148mm


Højde 210mm


Udg. Dato 12 mar 2023


Oplagsdato 12 mar 2023


Forlag Springer International Publishing AG

Kategori sammenhænge