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Native Advertising

- Advertorial Disruption in the 21st-Century News Feed
Af: Lisa Lynch Engelsk Hardback

Native Advertising

- Advertorial Disruption in the 21st-Century News Feed
Af: Lisa Lynch Engelsk Hardback
Tjek vores konkurrenters priser

Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native advertising has rapidly become a significant revenue stream for both digital news “upstarts” and legacy newspapers and magazines.

This book helps scholars and students of journalism and advertising to understand the news industry’s investment in native advertising, and consider the effects this investment might have on how news is produced, consumed, and understood. It is argued that although they have deep roots in earlier forms of advertising, native ads with a political or advocacy bent have the potential to shift the relationship between news outlets and audiences in new ways, particularly in an era when trust in the media has reached a historic low point. Beyond this, such advertisements have the potential to shift how media systems function in relation to state power, by changing the relationship between commercial and non-commercial speech.

Drawing on real-world examples of native ads and including an in-depth case study contributed by Ava Sirrah, Native Advertising provides an important assessment of the potential consequences of native advertising becoming an even more prominent fixture in the 21st-century news feed.

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Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native advertising has rapidly become a significant revenue stream for both digital news “upstarts” and legacy newspapers and magazines.

This book helps scholars and students of journalism and advertising to understand the news industry’s investment in native advertising, and consider the effects this investment might have on how news is produced, consumed, and understood. It is argued that although they have deep roots in earlier forms of advertising, native ads with a political or advocacy bent have the potential to shift the relationship between news outlets and audiences in new ways, particularly in an era when trust in the media has reached a historic low point. Beyond this, such advertisements have the potential to shift how media systems function in relation to state power, by changing the relationship between commercial and non-commercial speech.

Drawing on real-world examples of native ads and including an in-depth case study contributed by Ava Sirrah, Native Advertising provides an important assessment of the potential consequences of native advertising becoming an even more prominent fixture in the 21st-century news feed.

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Produktdetaljer
Sprog: Engelsk
Sider: 128
ISBN-13: 9781138040410
Indbinding: Hardback
Udgave:
ISBN-10: 113804041X
Kategori: Medievidenskab
Udg. Dato: 5 jun 2018
Længde: 14mm
Bredde: 225mm
Højde: 145mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 5 jun 2018
Forfatter(e): Lisa Lynch
Forfatter(e) Lisa Lynch

Kategori Medievidenskab

ISBN-13 9781138040410

Sprog Engelsk

Indbinding Hardback

Sider 128

Udgave

Længde 14mm

Bredde 225mm

Højde 145mm

Udg. Dato 5 jun 2018

Oplagsdato 5 jun 2018

Forlag Taylor & Francis Ltd

Kategori sammenhænge