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Multimodal Communication
- A social semiotic approach to text and image in print and digital media
Af: May Wong
Engelsk Hardback
Multimodal Communication
- A social semiotic approach to text and image in print and digital media
Af: May Wong
Engelsk Hardback

573 kr
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Om denne bog

This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.


Product detaljer
Sprog:
Engelsk
Sider:
192
ISBN-13:
9783030154271
Indbinding:
Hardback
Udgave:
ISBN-10:
3030154270
Kategori:
Udg. Dato:
8 maj 2019
Længde:
19mm
Bredde:
154mm
Højde:
217mm
Forlag:
Springer Nature Switzerland AG
Oplagsdato:
8 maj 2019
Forfatter(e):
Kategori sammenhænge