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Microeconomics for Managers, 2nd Edition

Af: David M. Kreps Engelsk Hardback

Microeconomics for Managers, 2nd Edition

Af: David M. Kreps Engelsk Hardback
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A thoroughly revised new edition of a leading textbook that equips MBA students with the powerful tools of economics

This is a thoroughly revised and substantially streamlined new edition of a leading textbook that shows MBA students how understanding economics can help them make smarter and better-informed real-world management decisions. David Kreps, one of the world’s most influential economists, has developed and refined Microeconomics for Managers over decades of teaching at Stanford’s Graduate School of Business. Stressing game theory and strategic thinking and driven by in-depth, integrated case studies, the book shows future managers how economics can provide practical answers to critical business problems.

  • Focuses on case studies and real companies, such as Amazon, Microsoft, General Motors, United Airlines, and Xerox
  • Covers essential topics for future managers—including price discrimination, Porter’s five forces, risk sharing and spreading, signaling and screening, credibility and reputation, and economics and organizational behavior
  • Features an online supplement (available at micro4managers.stanford.edu) for students that provides solutions to the problems in the book, longer caselike exercises, review problems, a calculus review, and more
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A thoroughly revised new edition of a leading textbook that equips MBA students with the powerful tools of economics

This is a thoroughly revised and substantially streamlined new edition of a leading textbook that shows MBA students how understanding economics can help them make smarter and better-informed real-world management decisions. David Kreps, one of the world’s most influential economists, has developed and refined Microeconomics for Managers over decades of teaching at Stanford’s Graduate School of Business. Stressing game theory and strategic thinking and driven by in-depth, integrated case studies, the book shows future managers how economics can provide practical answers to critical business problems.

  • Focuses on case studies and real companies, such as Amazon, Microsoft, General Motors, United Airlines, and Xerox
  • Covers essential topics for future managers—including price discrimination, Porter’s five forces, risk sharing and spreading, signaling and screening, credibility and reputation, and economics and organizational behavior
  • Features an online supplement (available at micro4managers.stanford.edu) for students that provides solutions to the problems in the book, longer caselike exercises, review problems, a calculus review, and more
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 520
ISBN-13: 9780691182698
Indbinding: Hardback
Udgave: 2
ISBN-10: 0691182698
Kategori: Erhvervsliv og ledelse: studie- & læsevejledninger
Udg. Dato: 29 jan 2019
Længde: 35mm
Bredde: 190mm
Højde: 257mm
Forlag: Princeton University Press
Oplagsdato: 29 jan 2019
Forfatter(e): David M. Kreps
Forfatter(e) David M. Kreps

Kategori Erhvervsliv og ledelse: studie- & læsevejledninger

ISBN-13 9780691182698

Sprog Engelsk

Indbinding Hardback

Sider 520

Udgave 2

Længde 35mm

Bredde 190mm

Højde 257mm

Udg. Dato 29 jan 2019

Oplagsdato 29 jan 2019

Forlag Princeton University Press