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Metaphors of Coronavirus

- Invisible Enemy or Zombie Apocalypse?
Af: Jonathan Charteris-Black Engelsk Paperback

Metaphors of Coronavirus

- Invisible Enemy or Zombie Apocalypse?
Af: Jonathan Charteris-Black Engelsk Paperback
Tjek vores konkurrenters priser

This book explores the metaphors used in public and media communication to ask how language shapes our moral reasoning about the global coronavirus crisis. The author offers insights into the metaphors, metonyms, allegories and symbols of the global crisis and examines how they have contributed to policy formation and communication. Combining metaphor theory with moral foundations theory, he places metaphors in their historical contexts, and then critically questions why certain tropes might be used in particular situations to persuade and convince an audience. The book takes an integrated approach, involving ideas from cognitive linguistics, history, social psychology and literature to produce a multi-layered and thematically rich interpretation of the language of the pandemic and its social and political consequences. It will be relevant to readers with a background in these areas, as well as anyone with a general interest in the language used to make sense of this global event.

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This book explores the metaphors used in public and media communication to ask how language shapes our moral reasoning about the global coronavirus crisis. The author offers insights into the metaphors, metonyms, allegories and symbols of the global crisis and examines how they have contributed to policy formation and communication. Combining metaphor theory with moral foundations theory, he places metaphors in their historical contexts, and then critically questions why certain tropes might be used in particular situations to persuade and convince an audience. The book takes an integrated approach, involving ideas from cognitive linguistics, history, social psychology and literature to produce a multi-layered and thematically rich interpretation of the language of the pandemic and its social and political consequences. It will be relevant to readers with a background in these areas, as well as anyone with a general interest in the language used to make sense of this global event.

Produktdetaljer
Sprog: Engelsk
Sider: 301
ISBN-13: 9783030851057
Indbinding: Paperback
Udgave:
ISBN-10: 3030851052
Kategori: Medievidenskab
Udg. Dato: 13 nov 2021
Længde: 24mm
Bredde: 208mm
Højde: 148mm
Forlag: Springer Nature Switzerland AG
Oplagsdato: 13 nov 2021
Forfatter(e): Jonathan Charteris-Black
Forfatter(e) Jonathan Charteris-Black


Kategori Medievidenskab


ISBN-13 9783030851057


Sprog Engelsk


Indbinding Paperback


Sider 301


Udgave


Længde 24mm


Bredde 208mm


Højde 148mm


Udg. Dato 13 nov 2021


Oplagsdato 13 nov 2021


Forlag Springer Nature Switzerland AG

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