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Marketing in the Digital Era
Engelsk Hardback
Marketing in the Digital Era
Engelsk Hardback

510 kr
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Om denne bog

With the digitalisation of society, marketing is experiencing a renaissance. Digital marketing has introduced a compactness absent in traditional marketing, even after the integration of the holistic marketing approach. Consumers nowadays make choices – between purchasing online and visiting a store. They pay attention to certain ads and decide to support a person or product on social media channels. This book presents the theoretical principles of digital marketing established to serve research plans, educational purposes and practical applications. It aims to support the terminological demarcation and to further the professional discussion.

Product detaljer
Sprog:
Engelsk
Sider:
172
ISBN-13:
9783631745458
Indbinding:
Hardback
Udgave:
ISBN-10:
3631745451
Udg. Dato:
29 jun 2018
Længde:
23mm
Bredde:
214mm
Højde:
152mm
Forlag:
Peter Lang AG
Oplagsdato:
29 jun 2018
Forfatter(e):
Kategori sammenhænge