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Marketing for Special and Academic Libraries

- A Planning and Best Practices Sourcebook
Af: Valerie S. Gordon, Patricia C. Higginbottom Engelsk Paperback

Marketing for Special and Academic Libraries

- A Planning and Best Practices Sourcebook
Af: Valerie S. Gordon, Patricia C. Higginbottom Engelsk Paperback
Tjek vores konkurrenters priser
Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include:·The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. ·The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. ·Marketing tools:oDigital publications,oSocial media,oVisual and print marketing materials,oPersonal interactions oEventsyou can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.
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Tjek vores konkurrenters priser
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Fragt: 39 kr
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Tjek vores konkurrenters priser
Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include:·The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. ·The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. ·Marketing tools:oDigital publications,oSocial media,oVisual and print marketing materials,oPersonal interactions oEventsyou can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 178
ISBN-13: 9781442262706
Indbinding: Paperback
Udgave:
ISBN-10: 1442262702
Kategori: Biblioteker og informationstjenester
Udg. Dato: 15 mar 2016
Længde: 18mm
Bredde: 227mm
Højde: 153mm
Forlag: Rowman & Littlefield
Oplagsdato: 15 mar 2016
Forfatter(e): Valerie S. Gordon, Patricia C. Higginbottom
Forfatter(e) Valerie S. Gordon, Patricia C. Higginbottom

Kategori Biblioteker og informationstjenester

ISBN-13 9781442262706

Sprog Engelsk

Indbinding Paperback

Sider 178

Udgave

Længde 18mm

Bredde 227mm

Højde 153mm

Udg. Dato 15 mar 2016

Oplagsdato 15 mar 2016

Forlag Rowman & Littlefield

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