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Marketing for Special and Academic Libraries

- A Planning and Best Practices Sourcebook
Af: Valerie S. Gordon, Patricia C. Higginbottom Engelsk Hardback

Marketing for Special and Academic Libraries

- A Planning and Best Practices Sourcebook
Af: Valerie S. Gordon, Patricia C. Higginbottom Engelsk Hardback
Tjek vores konkurrenters priser
Here’s an easy-to-follow, practical marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include:·The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. ·The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. ·Marketing tools:oDigital publications,oSocial media,oVisual and print marketing materials,oPersonal interactions oEventsyou can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.
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Tjek vores konkurrenters priser
Normalpris
kr 792
Fragt: 39 kr
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Tjek vores konkurrenters priser
Here’s an easy-to-follow, practical marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include:·The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. ·The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. ·Marketing tools:oDigital publications,oSocial media,oVisual and print marketing materials,oPersonal interactions oEventsyou can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 178
ISBN-13: 9781442262690
Indbinding: Hardback
Udgave:
ISBN-10: 1442262699
Kategori: Biblioteker og informationstjenester
Udg. Dato: 25 mar 2016
Længde: 19mm
Bredde: 160mm
Højde: 238mm
Forlag: Rowman & Littlefield
Oplagsdato: 25 mar 2016
Forfatter(e): Valerie S. Gordon, Patricia C. Higginbottom
Forfatter(e) Valerie S. Gordon, Patricia C. Higginbottom

Kategori Biblioteker og informationstjenester

ISBN-13 9781442262690

Sprog Engelsk

Indbinding Hardback

Sider 178

Udgave

Længde 19mm

Bredde 160mm

Højde 238mm

Udg. Dato 25 mar 2016

Oplagsdato 25 mar 2016

Forlag Rowman & Littlefield

Kategori sammenhænge