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Marketing Communications

- A European Perspective

Marketing Communications

- A European Perspective
Tjek vores konkurrenters priser

Learn the techniques and applications of marketing communications in a European context  

 

 

Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions. Building on the success of the last edition, the 7th edition uses examples, case studies and research results from various countries, industries and markets to make the concepts more practice orientated and help your students grasp essential facts. Extensive case material on global brands like Snickers, Libresse, Guinness, Costco, Baunat, Trooper and Lego have been added to reflect the recent developments in marketing communications.

 

Pearson, the world’s learning company.

Tjek vores konkurrenters priser
Normalpris
kr 621
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Learn the techniques and applications of marketing communications in a European context  

 

 

Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions. Building on the success of the last edition, the 7th edition uses examples, case studies and research results from various countries, industries and markets to make the concepts more practice orientated and help your students grasp essential facts. Extensive case material on global brands like Snickers, Libresse, Guinness, Costco, Baunat, Trooper and Lego have been added to reflect the recent developments in marketing communications.

 

Pearson, the world’s learning company.

Produktdetaljer
Sprog: Engelsk
Sider: 584
ISBN-13: 9781292327891
Indbinding: Paperback
Udgave: 7
ISBN-10: 1292327898
Kategori: Salg og marketing
Udg. Dato: 4 feb 2021
Længde: 25mm
Bredde: 264mm
Højde: 195mm
Forlag: Pearson Education Limited
Oplagsdato: 4 feb 2021
Forfatter(e) Stephen Robbins, Joeri Van Den Bergh, Maggie Geuens, Patrick De Pelsmacker


Kategori Salg og marketing


ISBN-13 9781292327891


Sprog Engelsk


Indbinding Paperback


Sider 584


Udgave 7


Længde 25mm


Bredde 264mm


Højde 195mm


Udg. Dato 4 feb 2021


Oplagsdato 4 feb 2021


Forlag Pearson Education Limited

Kategori sammenhænge