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Marketing and Supply Chain Management
- A Systemic Approach
Engelsk Paperback
Marketing and Supply Chain Management
- A Systemic Approach
Engelsk Paperback

613 kr
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23 - 25 hverdage

Om denne bog

Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM.

Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization.

This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.

Product detaljer
Sprog:
Engelsk
Sider:
232
ISBN-13:
9781138181656
Indbinding:
Paperback
Udgave:
ISBN-10:
113818165X
Udg. Dato:
21 sep 2017
Længde:
15mm
Bredde:
177mm
Højde:
247mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
21 sep 2017
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