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  3. Amerikansk historie

Lydia Pinkham

- The Face That Launched a Thousand Ads
Af: Sammy R. Danna Engelsk Hardback

Lydia Pinkham

- The Face That Launched a Thousand Ads
Af: Sammy R. Danna Engelsk Hardback
Tjek vores konkurrenters priser
Lydia Pinkham was one of the 19th century’s most remarkable businesswomen, her influence spreading beyond the late 1800s and her native New England. A champion of equal rights for women and blacks at a time when such causes lacked widespread support, Pinkham was ahead of her time on other issues. Chief among them was the well-being of women struggling with serious health issues related to their menstrual cycles and other so-called “women weaknesses.” But as the teetotaling Pinkham and her namesake company soared to entrepreneurial heights by selling her patient relief in the guise of an alcohol-laced potion known as the Vegetable Compound, generations that followed have been left to wonder: Was she worthy of her female customers’ trust or just an opportunist? In Lydia Pinkham: The Face That Launched a Thousand Ads, historian Sammy R. Danna offers the latest book-length biography that explores all sides of the Lydia Pinkham phenomena. Danna illustrates how remarkable an American historical figure she was, who with associates masterfully used and reinvented the marketing tools of her day, while battling the misogyny of the medical establishment. But Danna also asks whether she was just a grandmotherly version of the pitchmen who roamed from town to town with their snake oil elixirs. Students and scholars in the fields of women’s studies, American culture, and the histories of medicine, advertising, and business will see Lydia Pinkham in a new light.
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Lydia Pinkham was one of the 19th century’s most remarkable businesswomen, her influence spreading beyond the late 1800s and her native New England. A champion of equal rights for women and blacks at a time when such causes lacked widespread support, Pinkham was ahead of her time on other issues. Chief among them was the well-being of women struggling with serious health issues related to their menstrual cycles and other so-called “women weaknesses.” But as the teetotaling Pinkham and her namesake company soared to entrepreneurial heights by selling her patient relief in the guise of an alcohol-laced potion known as the Vegetable Compound, generations that followed have been left to wonder: Was she worthy of her female customers’ trust or just an opportunist? In Lydia Pinkham: The Face That Launched a Thousand Ads, historian Sammy R. Danna offers the latest book-length biography that explores all sides of the Lydia Pinkham phenomena. Danna illustrates how remarkable an American historical figure she was, who with associates masterfully used and reinvented the marketing tools of her day, while battling the misogyny of the medical establishment. But Danna also asks whether she was just a grandmotherly version of the pitchmen who roamed from town to town with their snake oil elixirs. Students and scholars in the fields of women’s studies, American culture, and the histories of medicine, advertising, and business will see Lydia Pinkham in a new light.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 146
ISBN-13: 9780810889088
Indbinding: Hardback
Udgave:
ISBN-10: 0810889080
Kategori: Amerikansk historie
Udg. Dato: 26 mar 2015
Længde: 17mm
Bredde: 237mm
Højde: 160mm
Forlag: Rowman & Littlefield
Oplagsdato: 26 mar 2015
Forfatter(e): Sammy R. Danna
Forfatter(e) Sammy R. Danna

Kategori Amerikansk historie

ISBN-13 9780810889088

Sprog Engelsk

Indbinding Hardback

Sider 146

Udgave

Længde 17mm

Bredde 237mm

Højde 160mm

Udg. Dato 26 mar 2015

Oplagsdato 26 mar 2015

Forlag Rowman & Littlefield

Kategori sammenhænge