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Luxury Brand and Art Collaborations
- Postmodern Consumer Culture
Engelsk Hardback
Luxury Brand and Art Collaborations
- Postmodern Consumer Culture
Engelsk Hardback

648 kr
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Om denne bog

Over the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number and relevance. At first treated as a mere trend or as a marketing stunt, in time luxury-art collaborations have come to be acknowledged as one of the most effective ways luxury brands and artists can position themselves in today’s market, engaging with their clients and audiences. This book sheds light on the socio-cultural valence of luxury-art collaborations. 

The book explores luxury-art collaborations in the context of postmodern consumption, i.e. as a phenomenon deeply rooted in and emerging from the ways postmodern individuals value and consume objects, contents and ideas. More specifically, the book covers: how collaborations reflect the postmodern condition and liquid consumption practices (hybrid, temporary, hyperreal); the impact of luxury-art collaborations on the evolution of luxury stores and museums, and the emergence of hybrid spaces (art fairs, nomadic exhibitions, pop-up stores) – the temporal features of luxury-art collaborations (shortlived duration and fast-paced tempo) – how luxury-art collaborations reshuffle traditional status dynamics while drawing new boundaries of social distinction based on experience and access – why luxury brands and creatives are redefining their conventional identities, morphing into cultural entities and bricoleurs. 

The book appeals to a wide range of readers, from academics and students in art business, luxury studies, consumption behaviour, to professionals in the luxury industry and the art world. The book is also relevant to an international readership of non-specialists interested in current social and cultural matters.

Product detaljer
Sprog:
Engelsk
Sider:
114
ISBN-13:
9781032227702
Indbinding:
Hardback
Udgave:
ISBN-10:
1032227702
Udg. Dato:
11 apr 2024
Længde:
14mm
Bredde:
224mm
Højde:
142mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
11 apr 2024
Forfatter(e):
Kategori sammenhænge