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Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industries

- The Commercialization of Intellectual Property
Af: Martin Austin Engelsk Paperback

Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industries

- The Commercialization of Intellectual Property
Af: Martin Austin Engelsk Paperback
Tjek vores konkurrenters priser
Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industries is an assessment of the turbulent state of pharmaceutical and biotechnology markets as we enter the second decade of the 21st Century. At the same time, the book offers a cautionary evaluation of the future financing of innovation in terms of what''s gone wrong and how to succeed in the future. Martin Austin explores the challenge that the pharmaceutical (and related) industries face in terms of balancing short term, cost containment and expenditure control in areas such as internal research and development; whilst embracing in-licensing and the acquisition of innovative therapies to counteract their impending portfolio weaknesses in the mid to longer term. The first part of the book provides an engaging and convincing perspective on the context in which the industry currently finds itself; the second part is a pragmatic guide to commercialising your intellectual property; including how to recognise and value what you have as well as the new ways of working that you will need to adopt when negotiating, collaborating and contracting in partnership and alliance with others. Commentators have described in great detail the cocktail of commercial, clinical and social issues that threaten to overwhelm the pharmaceutical industry; Martin Austin''s book offers a very distinctive perspective on these issues and their solution.
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Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industries is an assessment of the turbulent state of pharmaceutical and biotechnology markets as we enter the second decade of the 21st Century. At the same time, the book offers a cautionary evaluation of the future financing of innovation in terms of what''s gone wrong and how to succeed in the future. Martin Austin explores the challenge that the pharmaceutical (and related) industries face in terms of balancing short term, cost containment and expenditure control in areas such as internal research and development; whilst embracing in-licensing and the acquisition of innovative therapies to counteract their impending portfolio weaknesses in the mid to longer term. The first part of the book provides an engaging and convincing perspective on the context in which the industry currently finds itself; the second part is a pragmatic guide to commercialising your intellectual property; including how to recognise and value what you have as well as the new ways of working that you will need to adopt when negotiating, collaborating and contracting in partnership and alliance with others. Commentators have described in great detail the cocktail of commercial, clinical and social issues that threaten to overwhelm the pharmaceutical industry; Martin Austin''s book offers a very distinctive perspective on these issues and their solution.
Produktdetaljer
Sprog: Engelsk
Sider: 190
ISBN-13: 9781032837376
Indbinding: Paperback
Udgave:
ISBN-10: 1032837373
Udg. Dato: 24 jun 2024
Længde: 19mm
Bredde: 245mm
Højde: 223mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 24 jun 2024
Forfatter(e): Martin Austin
Forfatter(e) Martin Austin


Kategori Produktionsstyring og kvalitetsledelse


ISBN-13 9781032837376


Sprog Engelsk


Indbinding Paperback


Sider 190


Udgave


Længde 19mm


Bredde 245mm


Højde 223mm


Udg. Dato 24 jun 2024


Oplagsdato 24 jun 2024


Forlag Taylor & Francis Ltd

Kategori sammenhænge