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Learning to Sell Sex(ism)

- Advertising Students and Gender
Af: Aileen O'Driscoll Engelsk Hardback

Learning to Sell Sex(ism)

- Advertising Students and Gender
Af: Aileen O'Driscoll Engelsk Hardback
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This book presents the first in-depth exploration into the gendered attitudes and worldviews of advertising students. Offering a significant contribution to other cultural sociological works concerning the cultural and creative industries, Learning to Sell Sex(ism) adds further weight to the argument that it is imperative that we look closely at the people who create media texts in order to better account for and challenge sexist media content. In this study, such media creators are the advertising industry''s next generation of practitioners and creatives. Involving a mix of in-depth questionnaires, qualitative surveys, interviews with students, observational data, as well as an examination of the components comprising advertising modules, O''Driscoll documents the dominant gendered discourses articulated by advertising students and offers an opportunity for the advertising educational sector to reflect on how it might play its part in reducing stereotypical and sexist content emanating from the industry.

Learning to Sell Sex(ism) will be of interest to students and scholars across a range of disciplines, including media studies, gender studies, sociology, cultural studies and marketing.


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This book presents the first in-depth exploration into the gendered attitudes and worldviews of advertising students. Offering a significant contribution to other cultural sociological works concerning the cultural and creative industries, Learning to Sell Sex(ism) adds further weight to the argument that it is imperative that we look closely at the people who create media texts in order to better account for and challenge sexist media content. In this study, such media creators are the advertising industry''s next generation of practitioners and creatives. Involving a mix of in-depth questionnaires, qualitative surveys, interviews with students, observational data, as well as an examination of the components comprising advertising modules, O''Driscoll documents the dominant gendered discourses articulated by advertising students and offers an opportunity for the advertising educational sector to reflect on how it might play its part in reducing stereotypical and sexist content emanating from the industry.

Learning to Sell Sex(ism) will be of interest to students and scholars across a range of disciplines, including media studies, gender studies, sociology, cultural studies and marketing.


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Produktdetaljer
Sprog: Engelsk
Sider: 215
ISBN-13: 9783319942797
Indbinding: Hardback
Udgave:
ISBN-10: 3319942794
Kategori: Kønsstudier og kønsgrupper
Udg. Dato: 6 nov 2018
Længde: 20mm
Bredde: 216mm
Højde: 155mm
Forlag: Springer International Publishing AG
Oplagsdato: 6 nov 2018
Forfatter(e): Aileen O'Driscoll
Forfatter(e) Aileen O'Driscoll

Kategori Kønsstudier og kønsgrupper

ISBN-13 9783319942797

Sprog Engelsk

Indbinding Hardback

Sider 215

Udgave

Længde 20mm

Bredde 216mm

Højde 155mm

Udg. Dato 6 nov 2018

Oplagsdato 6 nov 2018

Forlag Springer International Publishing AG