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Social Media in the Fashion Industry

- Fundamentals, Strategy and Research Methods
Af: Nadzeya Sabatini, Tekila Harley Nobile, Patricia SanMiguel, Cristina Sanchez-Blanco Engelsk Paperback

Social Media in the Fashion Industry

- Fundamentals, Strategy and Research Methods
Af: Nadzeya Sabatini, Tekila Harley Nobile, Patricia SanMiguel, Cristina Sanchez-Blanco Engelsk Paperback
Tjek vores konkurrenters priser

This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.

Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography, visual, sentiment and argumentation analysis, for developing rigorous studies to gain social media insights that can be useful for decision-making and value creation. The book also discusses future trends regarding social media management in the fashion domain via interviews with senior fashion experts.

This cutting-edge book that combines theory and practice will appeal to undergraduate and master students across a broad range of fields including fashion studies, marketing, digital marketing and communication and to young professionals who are starting to work in social media. In addition, this book is also developed for young researchers and PhD students employing social media analysis in their studies.

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This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.

Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography, visual, sentiment and argumentation analysis, for developing rigorous studies to gain social media insights that can be useful for decision-making and value creation. The book also discusses future trends regarding social media management in the fashion domain via interviews with senior fashion experts.

This cutting-edge book that combines theory and practice will appeal to undergraduate and master students across a broad range of fields including fashion studies, marketing, digital marketing and communication and to young professionals who are starting to work in social media. In addition, this book is also developed for young researchers and PhD students employing social media analysis in their studies.

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Produktdetaljer
Sprog: Engelsk
Sider: 122
ISBN-13: 9781032826578
Indbinding: Paperback
Udgave:
ISBN-10: 1032826576
Kategori: Salgs- & markedsføringsledelse
Udg. Dato: 7 okt 2024
Længde: 12mm
Bredde: 157mm
Højde: 233mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 7 okt 2024
Forfatter(e): Nadzeya Sabatini, Tekila Harley Nobile, Patricia SanMiguel, Cristina Sanchez-Blanco
Forfatter(e) Nadzeya Sabatini, Tekila Harley Nobile, Patricia SanMiguel, Cristina Sanchez-Blanco

Kategori Salgs- & markedsføringsledelse

ISBN-13 9781032826578

Sprog Engelsk

Indbinding Paperback

Sider 122

Udgave

Længde 12mm

Bredde 157mm

Højde 233mm

Udg. Dato 7 okt 2024

Oplagsdato 7 okt 2024

Forlag Taylor & Francis Ltd