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Kapferer on Luxury

- How Luxury Brands Can Grow Yet Remain Rare
Af: Jean-Noel Kapferer Engelsk Paperback

Kapferer on Luxury

- How Luxury Brands Can Grow Yet Remain Rare
Af: Jean-Noel Kapferer Engelsk Paperback
Tjek vores konkurrenters priser

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?

Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the ''luxury dream'', adapting the internet to luxury demands, re-widening the gap with premium brands'' competition, and the importance of non-delocalization. It also explores in detail facing the demand of the Chinese clients, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more.

As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students willing to deepen their understanding of this major luxury challenge.

Tjek vores konkurrenters priser
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Fragt: 39 kr
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Tjek vores konkurrenters priser

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?

Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the ''luxury dream'', adapting the internet to luxury demands, re-widening the gap with premium brands'' competition, and the importance of non-delocalization. It also explores in detail facing the demand of the Chinese clients, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more.

As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students willing to deepen their understanding of this major luxury challenge.

Produktdetaljer
Sprog: Engelsk
Sider: 240
ISBN-13: 9780749474362
Indbinding: Paperback
Udgave:
ISBN-10: 074947436X
Udg. Dato: 3 mar 2015
Længde: 16mm
Bredde: 233mm
Højde: 157mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 mar 2015
Forfatter(e): Jean-Noel Kapferer
Forfatter(e) Jean-Noel Kapferer


Kategori Salgs- & markedsføringsledelse


ISBN-13 9780749474362


Sprog Engelsk


Indbinding Paperback


Sider 240


Udgave


Længde 16mm


Bredde 233mm


Højde 157mm


Udg. Dato 3 mar 2015


Oplagsdato 3 mar 2015


Forlag Kogan Page Ltd

Kategori sammenhænge