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Jab, Jab, Jab, Right Hook

- How to Tell Your Story in a Noisy Social World
Af: Gary Vaynerchuk Engelsk Hardback

Jab, Jab, Jab, Right Hook

- How to Tell Your Story in a Noisy Social World
Af: Gary Vaynerchuk Engelsk Hardback
Tjek vores konkurrenters priser

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. 

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. 

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 224
ISBN-13: 9780062273062
Indbinding: Hardback
Udgave:
ISBN-10: 006227306X
Kategori: E-handel: forretningsmæssige aspekter
Udg. Dato: 17 dec 2013
Længde: 21mm
Bredde: 197mm
Højde: 239mm
Forlag: HarperCollins Publishers Inc
Oplagsdato: 17 dec 2013
Forfatter(e): Gary Vaynerchuk
Forfatter(e) Gary Vaynerchuk

Kategori E-handel: forretningsmæssige aspekter

ISBN-13 9780062273062

Sprog Engelsk

Indbinding Hardback

Sider 224

Udgave

Længde 21mm

Bredde 197mm

Højde 239mm

Udg. Dato 17 dec 2013

Oplagsdato 17 dec 2013

Forlag HarperCollins Publishers Inc