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Introduction to Multimodal Analysis

Af: Per Ledin, David Machin Engelsk Paperback

Introduction to Multimodal Analysis

Af: Per Ledin, David Machin Engelsk Paperback
Tjek vores konkurrenters priser

Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis.

Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives.

Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies.

Tjek vores konkurrenters priser
Normalpris
kr 364
Fragt: 39 kr
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20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser

Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis.

Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives.

Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies.

Produktdetaljer
Sprog: Engelsk
Sider: 256
ISBN-13: 9781350069138
Indbinding: Paperback
Udgave: 2
ISBN-10: 1350069132
Kategori: Medievidenskab
Udg. Dato: 9 jan 2020
Længde: 16mm
Bredde: 230mm
Højde: 155mm
Forlag: Bloomsbury Publishing PLC
Oplagsdato: 9 jan 2020
Forfatter(e): Per Ledin, David Machin
Forfatter(e) Per Ledin, David Machin


Kategori Medievidenskab


ISBN-13 9781350069138


Sprog Engelsk


Indbinding Paperback


Sider 256


Udgave 2


Længde 16mm


Bredde 230mm


Højde 155mm


Udg. Dato 9 jan 2020


Oplagsdato 9 jan 2020


Forlag Bloomsbury Publishing PLC

Kategori sammenhænge