For international business courses.

Develop cultural understanding in international business

International Business: The Challenges of Globalization is a brief, yet comprehensive intro to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB) and the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features and real-world examples, the authors present a fresh take on the subject.

The 10th Edition has been thoroughly updated with ongoing changes in IB to ensure that it remains current and relevant to those pursuing a career as a global entrepreneur.

Hallmark features of this title

An easy-to-read, integrative text

• An integrative organizing framework helps students understand how all concepts of IB are related.
• Conceptual material and specialized business activities are described using concrete terms.
• Culturally rich chapter introductions use real world examples to sensitize readers to different cultures they may do business with in the future.

Comprehensive, yet concise coverage of concepts

• Global Sustainability boxes promote social, economic, and environmental awareness.
• Culture in the Global Workplace sections further introduce readers to different cultures and the way those people view business.

New and updated features of this title

Current, relevant content

• NEW and UPDATED: Chapter-opening vignettes, closing cases, examples, graphs, tables, and maps have all been thoroughly revised to reflect recent events and trends. They look at globalization, trade flows, info technology, the pandemic and remote work, inequality, 21st century workplace skills, and more.
• NEW: An entire chapter is now devoted to ethics, social responsibility and sustainability in IB (Ch. 2), for dedicated study of these important topics.

Applications to aid student learning

• UPDATED: Learning Objectives summarize the main concepts students should take away from each chapter.
• NEW: Mini Cases examine international management and other important topics at companies such as Apple, Tesla, Samsung, Marvel, and more.
• UPDATED: Global Manager boxes and Cultural Insights boxes address key issues in IB and make connections between the text and real world. New boxes examine global expansion, PESTLE analysis, and more.

Tools to assess student''s understanding

• UPDATED: Quick Study concept checks help students verify that they have retained the main concepts of the chapter.