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Inside Apple
- The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand
Engelsk Paperback
Inside Apple
- The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand
Engelsk Paperback

172 kr
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Om denne bog

In Inside Apple, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the ''DRI'' (Apple''s practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year''s top 100 up-and-coming executives are surreptitiously transported to a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While Inside Apple provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. Inside Apple will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.

Product detaljer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9781848547247
Indbinding:
Paperback
Udgave:
ISBN-10:
1848547242
Kategori:
Udg. Dato:
25 okt 2012
Længde:
16mm
Bredde:
199mm
Højde:
151mm
Forlag:
John Murray Press
Oplagsdato:
25 okt 2012
Forfatter(e):
Kategori sammenhænge