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Identity Designed

- The Definitive Guide to Visual Branding
Af: David Airey Engelsk Hardback

Identity Designed

- The Definitive Guide to Visual Branding
Af: David Airey Engelsk Hardback
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Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding.
 
Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios.
 
You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points.
 
The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist.
 
Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

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Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding.
 
Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios.
 
You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points.
 
The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist.
 
Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

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Produktdetaljer
Sprog: Engelsk
Sider: 288
ISBN-13: 9781631595943
Indbinding: Hardback
Udgave:
ISBN-10: 1631595946
Kategori: Industriel & Kommerciel kunst & design
Udg. Dato: 24 jan 2019
Længde: 24mm
Bredde: 261mm
Højde: 224mm
Forlag: Quarto Publishing Group USA Inc
Oplagsdato: 24 jan 2019
Forfatter(e): David Airey
Forfatter(e) David Airey

Kategori Industriel & Kommerciel kunst & design

ISBN-13 9781631595943

Sprog Engelsk

Indbinding Hardback

Sider 288

Udgave

Længde 24mm

Bredde 261mm

Højde 224mm

Udg. Dato 24 jan 2019

Oplagsdato 24 jan 2019

Forlag Quarto Publishing Group USA Inc