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Identifying Hidden Needs
- Creating Breakthrough Products
Engelsk Paperback
Identifying Hidden Needs
- Creating Breakthrough Products
Engelsk Paperback

429 kr
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Om denne bog
Too many new products fail. New products which are hard to differentiate from existing products won''t capture the customer''s imagination. The failure is due to a poor understanding of customers'' needs. Companies need to take a radical approach to identifying customers'' real needs, and this book demonstrates innovative ways to achieve this.
Product detaljer
Sprog:
Engelsk
Sider:
261
ISBN-13:
9781349305315
Indbinding:
Paperback
Udgave:
ISBN-10:
1349305316
Udg. Dato:
6 okt 2010
Længde:
22mm
Bredde:
234mm
Højde:
154mm
Forlag:
Palgrave Macmillan
Oplagsdato:
6 okt 2010
Forfatter(e):
Products purchased together
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