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I'm Afraid Debbie from Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
Engelsk Paperback
I'm Afraid Debbie from Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
Engelsk Paperback

208 kr
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Om denne bog

How to Use Behavioural Design to Create Change in the Real World

In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change.

Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.

By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.

Product detaljer
Sprog:
Engelsk
Sider:
304
ISBN-13:
9781786279484
Indbinding:
Paperback
Udgave:
ISBN-10:
1786279487
Udg. Dato:
11 mar 2021
Længde:
28mm
Bredde:
209mm
Højde:
140mm
Forlag:
Quercus Publishing
Oplagsdato:
11 mar 2021
Forfatter(e):
Kategori sammenhænge