Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
How to Win Customers in the Digital World
- Total Action or Fatal Inaction
Engelsk Paperback
How to Win Customers in the Digital World
- Total Action or Fatal Inaction
Engelsk Paperback

478 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog
Providing a template for seizing the opportunities offfered by digital business technologies, this book presents six real-life cases to demonstrate both the power and risks involved. The authors - both experienced professionals in management education and telecommunications - introduce Total Action concepts and methodologies - where every activity inside the organization is directly relevant for its customers. Winners use these to make front-line people the point of decision making, to unlock information about customers, and to manage the fulfillment of their commitments. The result is a discovery tour of new management concepts that will help your business triumph in todays digital world.
From the reviews: "This book is mandatory reading for every manager and professional." - Thomas Middelhoff, Chairman & CEO Bertelsmann AG; "This is a powerful and straightforward starting point for all managers and organizations seeking to master the new frontiers of business." A.-W. Scheer, Chairman of the Supervisory Board IDS Scheer AG
Product detaljer
Sprog:
Engelsk
Sider:
250
ISBN-13:
9783642630651
Indbinding:
Paperback
Udgave:
ISBN-10:
3642630650
Udg. Dato:
9 sep 2012
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato:
9 sep 2012
Forfatter(e):
Kategori sammenhænge