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How to Win at CRM
- Strategy, Implementation, Management
Engelsk Hardback
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How to Win at CRM
- Strategy, Implementation, Management
Engelsk Hardback

791 kr
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Om denne bog

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.

Product detaljer
Sprog:
Engelsk
Sider:
238
ISBN-13:
9781498714709
Indbinding:
Hardback
Udgave:
ISBN-10:
1498714706
Kategori:
Udg. Dato:
13 jul 2017
Længde:
20mm
Bredde:
241mm
Højde:
164mm
Forlag:
Taylor & Francis Inc
Oplagsdato:
13 jul 2017
Forfatter(e):
Kategori sammenhænge