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How to Measure Customer Satisfaction
Engelsk Paperback
How to Measure Customer Satisfaction
Engelsk Paperback

553 kr
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Om denne bog
Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and loyalty drives business performance. This new edition of How to Measure Customer Satisfaction takes readers step-by-step through designing and implementing a CSM survey, highlighting blunders that are commonly made and explaining how to make sure that the measures produced are accurate and credible. It also covers ways of gaining understanding and ownership of the CSM programme throughout the organization and clarifies the business case for customer satisfaction. If you are committed to the future of your company, the ability to measure what your customers think of you is essential - and so is this book!
Product detaljer
Sprog:
Engelsk
Sider:
160
ISBN-13:
9780566085956
Indbinding:
Paperback
Udgave:
2
ISBN-10:
056608595X
Kategori:
Udg. Dato:
29 dec 2003
Længde:
12mm
Bredde:
171mm
Højde:
243mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
29 dec 2003
Forfatter(e):
Kategori sammenhænge