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Happy Money

- The Science of Happier Spending
Af: Elizabeth Dunn, Michael Norton Engelsk Paperback

Happy Money

- The Science of Happier Spending
Af: Elizabeth Dunn, Michael Norton Engelsk Paperback
Tjek vores konkurrenters priser
Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.

Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.

Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action.

Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this “lively and engaging book” (Dan Gilbert, author of Stumbling on Happiness), you’ll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?
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Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.

Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.

Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action.

Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this “lively and engaging book” (Dan Gilbert, author of Stumbling on Happiness), you’ll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 197
ISBN-13: 9781451665079
Indbinding: Paperback
Udgave:
ISBN-10: 1451665075
Kategori: Personlig økonomi
Udg. Dato: 20 maj 2014
Længde: 17mm
Bredde: 212mm
Højde: 139mm
Forlag: Simon & Schuster
Oplagsdato: 20 maj 2014
Forfatter(e): Elizabeth Dunn, Michael Norton
Forfatter(e) Elizabeth Dunn, Michael Norton

Kategori Personlig økonomi

ISBN-13 9781451665079

Sprog Engelsk

Indbinding Paperback

Sider 197

Udgave

Længde 17mm

Bredde 212mm

Højde 139mm

Udg. Dato 20 maj 2014

Oplagsdato 20 maj 2014

Forlag Simon & Schuster

Kategori sammenhænge