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“Happy Eating” and Food Addiction in American Advertising
Engelsk Hardback
“Happy Eating” and Food Addiction in American Advertising
Engelsk Hardback

970 kr
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Om denne bog

This book explores the addictive techniques used in advertisements for ultra-processed foods, which promise consequence-free eating to consumers while at the same time encouraging over-consumption of unhealthy food. Debbie Danowski presents an analysis of promotional techniques in the context of food addiction characteristics and behaviors through an exploration of the themes used in this type of advertising. These thematic messages include using food to rebel, to play, to relax, to achieve happiness, to replace exercise, to achieve good health, to increase intelligence, to show love, to bond with others, and to create environmental change. Ultimately, Danowski argues that these competing and contradictory messages have had long-term negative ramifications for American habits of consumption, both literally and figuratively. Scholars of communication, advertising, media studies, and food studies will find this book particularly useful.

For more information, check out this conversation between the author and Susan Branscome, host of Food Addiction: The Problem and The Solution.

Product detaljer
Sprog:
Engelsk
Sider:
232
ISBN-13:
9781666939262
Indbinding:
Hardback
Udgave:
ISBN-10:
1666939269
Udg. Dato:
30 okt 2023
Længde:
24mm
Bredde:
160mm
Højde:
236mm
Forlag:
Lexington Books
Oplagsdato:
30 okt 2023
Forfatter(e):
Kategori sammenhænge