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Good Growth
- How Brands Win with Social Impact
Engelsk Paperback
Good Growth
- How Brands Win with Social Impact
Engelsk Paperback

482 kr
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6 - 8 hverdage

Om denne bog

Business has a sustainability problem—and sustainability has a business problem, with many companies fearful of engaging with social and environmental issues due to the costs and risks.

Addressing these dual challenges head on, this book provides a blueprint for putting social and environmental benefits at the center of any company’s growth agenda. Many sustainability books offer 30,000-foot strategic views and broad-brush guidance on the business of “doing well by doing good,” but here is a ground-level guide for profitably integrating social and environmental benefits into individual products and brands. The book introduces the rapidly emerging phenomenon of social impact markets, and shows how companies can capitalize on these new pockets of consumer demand through focused strategy, data-informed implementation, and a clear eye on the future, including how digital technologies are creating new ways for brands to expand their social impact and make social mission a central element of competitive strategy.

Weaving together rich case studies and practical tools, this research-backed and real-world-ready guide fills a critical niche: a hands-on strategy playbook for the executives charged with driving brands’ top-line growth, making it essential reading for C-suite leaders, R&D, product, and brand managers, board members, NGOs, and MBA and executive education students.

Product detaljer
Sprog:
Engelsk
Sider:
158
ISBN-13:
9781032467795
Indbinding:
Paperback
Udgave:
ISBN-10:
1032467797
Udg. Dato:
21 maj 2025
Længde:
11mm
Bredde:
227mm
Højde:
152mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
21 maj 2025
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