Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv

Gamification for Tourism

Engelsk Paperback

Gamification for Tourism

Engelsk Paperback
Tjek vores konkurrenters priser

This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.

Tjek vores konkurrenters priser
Normalpris
kr 430
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.

Produktdetaljer
Sprog: Engelsk
Sider: 312
ISBN-13: 9781845418229
Indbinding: Paperback
Udgave:
ISBN-10: 1845418220
Kategori: Virtual reality
Udg. Dato: 10 maj 2021
Længde: 23mm
Bredde: 234mm
Højde: 156mm
Forlag: Channel View Publications Ltd
Oplagsdato: 10 maj 2021
Forfatter(e):
Forfatter(e)


Kategori Virtual reality


ISBN-13 9781845418229


Sprog Engelsk


Indbinding Paperback


Sider 312


Udgave


Længde 23mm


Bredde 234mm


Højde 156mm


Udg. Dato 10 maj 2021


Oplagsdato 10 maj 2021


Forlag Channel View Publications Ltd