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Gamification for Tourism
Engelsk Paperback
Gamification for Tourism
Engelsk Paperback

419 kr
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Om denne bog

This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.

Product detaljer
Sprog:
Engelsk
Sider:
312
ISBN-13:
9781845418229
Indbinding:
Paperback
Udgave:
ISBN-10:
1845418220
Kategori:
Udg. Dato:
10 maj 2021
Længde:
23mm
Bredde:
234mm
Højde:
156mm
Forlag:
Channel View Publications Ltd
Oplagsdato:
10 maj 2021
Forfatter(e):
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