Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv

Gamechangers and Rainmakers

- How Sport Became Big Business
Af: David Stubley Engelsk Paperback

Gamechangers and Rainmakers

- How Sport Became Big Business
Af: David Stubley Engelsk Paperback
Tjek vores konkurrenters priser

Gamechangers and Rainmakers is the compelling story of sports marketing and the creation of a trillion-dollar global business.

Starting in the playing fields of Harrow, the book moves swiftly into the 1960s and on to 1980, by which time the Olympics had become toxic and English football was in trouble. We learn about the rainmakers who turned the fortunes of both around.

In 1984, sports marketing soared to new heights with the success of the LA Olympics, the NFL, Nike and the impact of Michael Jordan and Bernie Ecclestone. The book explores what happened next, with the launch of the Premier League, the Champions League and Sky. In the new millennium we discover how fans got hooked on videogames and online gambling, while emerging nations wanted to host leading sports events and overseas investors sought to buy football clubs. The author reveals how this firehose of money led to rogue behaviour by some, and argues this is an industry that needs to reset if it wants to keep younger fans interested.

Tjek vores konkurrenters priser
Normalpris
kr 212
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Gamechangers and Rainmakers is the compelling story of sports marketing and the creation of a trillion-dollar global business.

Starting in the playing fields of Harrow, the book moves swiftly into the 1960s and on to 1980, by which time the Olympics had become toxic and English football was in trouble. We learn about the rainmakers who turned the fortunes of both around.

In 1984, sports marketing soared to new heights with the success of the LA Olympics, the NFL, Nike and the impact of Michael Jordan and Bernie Ecclestone. The book explores what happened next, with the launch of the Premier League, the Champions League and Sky. In the new millennium we discover how fans got hooked on videogames and online gambling, while emerging nations wanted to host leading sports events and overseas investors sought to buy football clubs. The author reveals how this firehose of money led to rogue behaviour by some, and argues this is an industry that needs to reset if it wants to keep younger fans interested.

Produktdetaljer
Sprog: Engelsk
Sider: 288
ISBN-13: 9781801509305
Indbinding: Paperback
Udgave:
ISBN-10: 1801509301
Kategori: Salg og marketing
Udg. Dato: 20 jan 2025
Længde: 24mm
Bredde: 215mm
Højde: 138mm
Forlag: Pitch Publishing Ltd
Oplagsdato: 20 jan 2025
Forfatter(e): David Stubley
Forfatter(e) David Stubley


Kategori Salg og marketing


ISBN-13 9781801509305


Sprog Engelsk


Indbinding Paperback


Sider 288


Udgave


Længde 24mm


Bredde 215mm


Højde 138mm


Udg. Dato 20 jan 2025


Oplagsdato 20 jan 2025


Forlag Pitch Publishing Ltd