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Fundamentals of Sport Marketing

Af: Brenda G Pitts, Dr. David K Stotlar Engelsk Paperback

Fundamentals of Sport Marketing

Af: Brenda G Pitts, Dr. David K Stotlar Engelsk Paperback
Tjek vores konkurrenters priser
"Fundamentals of Sport Marketing" has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers. As the most contemporary, comprehensive text of its kind, Fundamentals of Sport Marketing, 4th Edition, is a must-have resource for current data, trends, and concepts critical to success in the ever-changing world of sport. Students just beginning to explore their options in the sporting industry will gain a firm foundational understanding of sport marketing principles and strategies. As they explore the text, they will encounter a broad range of topics, including in-depth analyses of marketing mix components, media relations in sport, and use of licensing and logos in the sport industry. A brand-new chapter covers social media and its increasing impact on sport marketing. The authors, Dr Brenda Pitts and Dr David K Stotlar are internationally well-known experts in the sport industry. Their extensive experience both consulting and working in the field allows them to share their unique insights with the newest generation of sport marketers.
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Tjek vores konkurrenters priser
"Fundamentals of Sport Marketing" has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers. As the most contemporary, comprehensive text of its kind, Fundamentals of Sport Marketing, 4th Edition, is a must-have resource for current data, trends, and concepts critical to success in the ever-changing world of sport. Students just beginning to explore their options in the sporting industry will gain a firm foundational understanding of sport marketing principles and strategies. As they explore the text, they will encounter a broad range of topics, including in-depth analyses of marketing mix components, media relations in sport, and use of licensing and logos in the sport industry. A brand-new chapter covers social media and its increasing impact on sport marketing. The authors, Dr Brenda Pitts and Dr David K Stotlar are internationally well-known experts in the sport industry. Their extensive experience both consulting and working in the field allows them to share their unique insights with the newest generation of sport marketers.
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Produktdetaljer
Sprog: Engelsk
Sider: 478
ISBN-13: 9781935412403
Indbinding: Paperback
Udgave:
ISBN-10: 193541240X
Kategori: Salg og marketing
Udg. Dato: 29 jan 2013
Længde: 25mm
Bredde: 182mm
Højde: 253mm
Forlag: Fitness Information Technology, Inc, U.S.
Oplagsdato: 29 jan 2013
Forfatter(e): Brenda G Pitts, Dr. David K Stotlar
Forfatter(e) Brenda G Pitts, Dr. David K Stotlar

Kategori Salg og marketing

ISBN-13 9781935412403

Sprog Engelsk

Indbinding Paperback

Sider 478

Udgave

Længde 25mm

Bredde 182mm

Højde 253mm

Udg. Dato 29 jan 2013

Oplagsdato 29 jan 2013

Forlag Fitness Information Technology, Inc, U.S.

Kategori sammenhænge