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Forms of Persuasion
- Art and Corporate Image in the 1960s
Engelsk Hardback
Forms of Persuasion
- Art and Corporate Image in the 1960s
Engelsk Hardback

553 kr
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Om denne bog
In the 1960s, multinational corporations faced new image problems—and turned to the art world for some unexpected solutions. The 1960s saw artists and multinational corporations exploring new ways to use art for commercial gain. Whereas many art historical accounts of this period privilege radical artistic practices that seem to oppose the dominant values of capitalism, Alex J. Taylor instead reveals an art world deeply immersed in the imperatives of big business.   From Andy Warhol’s work for packaged goods manufacturers to Richard Serra’s involvement with the steel industry, Taylor demonstrates how major artists of the period provided brands with “forms of persuasion” that bolstered corporate power, prestige, and profit. Drawing on extensive original research conducted in artist, gallery, and corporate archives, Taylor recovers a flourishing field of promotional initiatives that saw artists, advertising creatives, and executives working around the same tables. As museums continue to grapple with the ethical dilemmas posed by funding from oil companies, military suppliers, and drug manufacturers, Forms of Persuasion returns to these earlier relations between artists and multinational corporations to examine the complex aesthetic and ideological terms of their enduring entanglements.
Product detaljer
Sprog:
Engelsk
Sider:
320
ISBN-13:
9780520383562
Indbinding:
Hardback
Udgave:
ISBN-10:
0520383567
Udg. Dato:
15 mar 2022
Længde:
25mm
Bredde:
262mm
Højde:
188mm
Forlag:
University of California Press
Oplagsdato:
15 mar 2022
Forfatter(e):
Kategori sammenhænge