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For God, Country, and Coca-Cola
- The Definitive History of the Great American Soft Drink and the Company That Makes It
Engelsk Paperback
For God, Country, and Coca-Cola
- The Definitive History of the Great American Soft Drink and the Company That Makes It
Engelsk Paperback

292 kr
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Om denne bog
The fizzy, “marvelously entertaining” (Los Angeles Times) story of the world’s favorite beverage

For God, Country & Coca-Cola?is the definitive history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as singular, appealing, and effervescent as the drink itself. Mark Pendergrast recounts more than a hundred years of the Coca-Cola Company with verve and a historian’s eye for the telling detail, aligning Coke’s success with the emergence of that other great American innovation—modern capitalism. 
 
With vivid portraits of the colorful cast of entrepreneurs, hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—and with a new afterword bringing the story up to today—this is business history at its best: authoritative, enlightening, and fun. Like Coke itself, For God, Country and Coca-Cola is “The Real Thing.”
Product detaljer
Sprog:
Engelsk
Sider:
576
ISBN-13:
9781541606012
Indbinding:
Paperback
Udgave:
ISBN-10:
1541606019
Udg. Dato:
14 nov 2024
Længde:
42mm
Bredde:
234mm
Højde:
166mm
Forlag:
Basic Books
Oplagsdato:
14 nov 2024
Forfatter(e):
Kategori sammenhænge