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  1. Bog
  2. Sociologi
  3. Social forskning og statistik

Focus Groups for the Social Science Researcher

Af: Jennifer Cyr Engelsk Paperback

Focus Groups for the Social Science Researcher

Af: Jennifer Cyr Engelsk Paperback
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What is a focus group? Why do we use them? When should we use them? When should we not? Focus Groups for the Social Science Researcher provides a step-by-step guide to undertaking focus groups, whether as a stand-alone method or alongside other qualitative or quantitative methods. It recognizes the challenges that focus groups encounter and provides tips to address them. The book highlights three unique, inter-related characteristics of focus groups. First, they are inherently social in form. Second, the data emerge organically through conversation; they are emic in nature. Finally, focus groups generate data at three levels of analysis: the individual, group, and interactive level. The book builds from these three characteristics to explain when focus groups can usefully be employed in different research designs. This is an essential text for students and researchers looking for a concise and accessible introduction to this important approach to data collection.
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What is a focus group? Why do we use them? When should we use them? When should we not? Focus Groups for the Social Science Researcher provides a step-by-step guide to undertaking focus groups, whether as a stand-alone method or alongside other qualitative or quantitative methods. It recognizes the challenges that focus groups encounter and provides tips to address them. The book highlights three unique, inter-related characteristics of focus groups. First, they are inherently social in form. Second, the data emerge organically through conversation; they are emic in nature. Finally, focus groups generate data at three levels of analysis: the individual, group, and interactive level. The book builds from these three characteristics to explain when focus groups can usefully be employed in different research designs. This is an essential text for students and researchers looking for a concise and accessible introduction to this important approach to data collection.
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Produktdetaljer
Sprog: Engelsk
Sider: 144
ISBN-13: 9781316638798
Indbinding: Paperback
Udgave:
ISBN-10: 1316638790
Kategori: Social forskning og statistik
Udg. Dato: 28 mar 2019
Længde: 10mm
Bredde: 228mm
Højde: 152mm
Forlag: Cambridge University Press
Oplagsdato: 28 mar 2019
Forfatter(e): Jennifer Cyr
Forfatter(e) Jennifer Cyr

Kategori Social forskning og statistik

ISBN-13 9781316638798

Sprog Engelsk

Indbinding Paperback

Sider 144

Udgave

Længde 10mm

Bredde 228mm

Højde 152mm

Udg. Dato 28 mar 2019

Oplagsdato 28 mar 2019

Forlag Cambridge University Press

Kategori sammenhænge