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  1. Bog
  2. Sociologi
  3. Social forskning og statistik

Focus Groups for the Social Science Researcher

Af: Jennifer Cyr Engelsk Hardback

Focus Groups for the Social Science Researcher

Af: Jennifer Cyr Engelsk Hardback
Tjek vores konkurrenters priser
What is a focus group? Why do we use them? When should we use them? When should we not? Focus Groups for the Social Science Researcher provides a step-by-step guide to undertaking focus groups, whether as a stand-alone method or alongside other qualitative or quantitative methods. It recognizes the challenges that focus groups encounter and provides tips to address them. The book highlights three unique, inter-related characteristics of focus groups. First, they are inherently social in form. Second, the data emerge organically through conversation; they are emic in nature. Finally, focus groups generate data at three levels of analysis: the individual, group, and interactive level. The book builds from these three characteristics to explain when focus groups can usefully be employed in different research designs. This is an essential text for students and researchers looking for a concise and accessible introduction to this important approach to data collection.
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What is a focus group? Why do we use them? When should we use them? When should we not? Focus Groups for the Social Science Researcher provides a step-by-step guide to undertaking focus groups, whether as a stand-alone method or alongside other qualitative or quantitative methods. It recognizes the challenges that focus groups encounter and provides tips to address them. The book highlights three unique, inter-related characteristics of focus groups. First, they are inherently social in form. Second, the data emerge organically through conversation; they are emic in nature. Finally, focus groups generate data at three levels of analysis: the individual, group, and interactive level. The book builds from these three characteristics to explain when focus groups can usefully be employed in different research designs. This is an essential text for students and researchers looking for a concise and accessible introduction to this important approach to data collection.
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Produktdetaljer
Sprog: Engelsk
Sider: 142
ISBN-13: 9781107189164
Indbinding: Hardback
Udgave:
ISBN-10: 1107189160
Kategori: Social forskning og statistik
Udg. Dato: 28 mar 2019
Længde: 11mm
Bredde: 158mm
Højde: 235mm
Forlag: Cambridge University Press
Oplagsdato: 28 mar 2019
Forfatter(e): Jennifer Cyr
Forfatter(e) Jennifer Cyr

Kategori Social forskning og statistik

ISBN-13 9781107189164

Sprog Engelsk

Indbinding Hardback

Sider 142

Udgave

Længde 11mm

Bredde 158mm

Højde 235mm

Udg. Dato 28 mar 2019

Oplagsdato 28 mar 2019

Forlag Cambridge University Press

Kategori sammenhænge