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Flash Advertising
- Flash Platform Development of Microsites, Advergames and Branded Applications
Engelsk Paperback
Flash Advertising
- Flash Platform Development of Microsites, Advergames and Branded Applications
Engelsk Paperback

589 kr
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Sikker betaling
6 - 8 hverdage

Om denne bog

Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You''ll learn the best practices for:

* Mastering the myriad of ad specs, deadlines, quality and version control issues
* Creating ads that balance campaign goals with design constraints
* Preparing and building ads with team and QC standards
* Using forms and data in ads without file bloat
* File optimization techniques for swf files
* 3rd party rich media technologies that transcend the 30k banner
* Integrating video into sites and banners
* Social media applications
* Trafficking and tracking ads for impressions, interactions, clicks, and conversions
* Using ActionScript to save development time and implement team standards

Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com

Product detaljer
Sprog:
Engelsk
Sider:
270
ISBN-13:
9780240813455
Indbinding:
Paperback
Udgave:
ISBN-10:
0240813456
Kategori:
Udg. Dato:
11 aug 2010
Længde:
18mm
Bredde:
189mm
Højde:
244mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
11 aug 2010
Forfatter(e):
Kategori sammenhænge