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Financial Times Essential Guide to Business Writing, The

- How to write to engage, persuade and sell
Af: Ian Atkinson Engelsk Paperback

Financial Times Essential Guide to Business Writing, The

- How to write to engage, persuade and sell
Af: Ian Atkinson Engelsk Paperback
Tjek vores konkurrenters priser

Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don''ts of successful business writing and essential tips that are proven to make your writing more effective.

It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the world''s best advertising writers, which you can use to great effect in your own business writing.

 

Tjek vores konkurrenters priser
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Tjek vores konkurrenters priser

Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don''ts of successful business writing and essential tips that are proven to make your writing more effective.

It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the world''s best advertising writers, which you can use to great effect in your own business writing.

 

Produktdetaljer
Sprog: Engelsk
Sider: 184
ISBN-13: 9780273761136
Indbinding: Paperback
Udgave:
ISBN-10: 0273761137
Udg. Dato: 8 nov 2011
Længde: 12mm
Bredde: 140mm
Højde: 214mm
Forlag: Pearson Education Limited
Oplagsdato: 8 nov 2011
Forfatter(e): Ian Atkinson
Forfatter(e) Ian Atkinson


Kategori Erhvervskommunikation & præsentation


ISBN-13 9780273761136


Sprog Engelsk


Indbinding Paperback


Sider 184


Udgave


Længde 12mm


Bredde 140mm


Højde 214mm


Udg. Dato 8 nov 2011


Oplagsdato 8 nov 2011


Forlag Pearson Education Limited

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