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Ethnic Marketing
- Culturally sensitive theory and practice
Engelsk Paperback
Ethnic Marketing
- Culturally sensitive theory and practice
Engelsk Paperback

732 kr
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Om denne bog
Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.
Product detaljer
Sprog:
Engelsk
Sider:
382
ISBN-13:
9781138832206
Indbinding:
Paperback
Udgave:
ISBN-10:
1138832200
Udg. Dato:
12 dec 2016
Længde:
0mm
Bredde:
156mm
Højde:
234mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
12 dec 2016
Forfatter(e):
Kategori sammenhænge