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Esports and the Media

- Challenges and Expectations in a Multi-Screen Society
Engelsk Hardback

Esports and the Media

- Challenges and Expectations in a Multi-Screen Society
Engelsk Hardback
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This book takes a multidisciplinary approach to the question of esports and their role in society. A diverse group of authors tackle the impact of esports and the ways in which it has grown within the entertainment industry around the world.

Chapters offer a coherent response to the following questions: What role do esports play in the entertainment industry? What communication skills can be learned through esports? What do the media gain from broadcasting esports? What is the relationship between social networks and esports? What are the main marketing strategies used in esports? What effect does communicative globalization have on the development of esports? What is the relationship between merchandising and esports? What do communication experts think about esports?

Offering clear insights into this rapidly developing area, this volume will be of great interest to scholars, students, and anyone working in game studies, new media, leisure, sport studies, communication studies, transmedia literacy, and digital culture.

The Open Access version of this book has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license: https://www.taylorfrancis.com/books/oa-edit/10.4324/9781003273691/esports-media-angel-torres-toukoumidis

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This book takes a multidisciplinary approach to the question of esports and their role in society. A diverse group of authors tackle the impact of esports and the ways in which it has grown within the entertainment industry around the world.

Chapters offer a coherent response to the following questions: What role do esports play in the entertainment industry? What communication skills can be learned through esports? What do the media gain from broadcasting esports? What is the relationship between social networks and esports? What are the main marketing strategies used in esports? What effect does communicative globalization have on the development of esports? What is the relationship between merchandising and esports? What do communication experts think about esports?

Offering clear insights into this rapidly developing area, this volume will be of great interest to scholars, students, and anyone working in game studies, new media, leisure, sport studies, communication studies, transmedia literacy, and digital culture.

The Open Access version of this book has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license: https://www.taylorfrancis.com/books/oa-edit/10.4324/9781003273691/esports-media-angel-torres-toukoumidis

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 118
ISBN-13: 9781032222653
Indbinding: Hardback
Udgave:
ISBN-10: 1032222654
Kategori: Medievidenskab
Udg. Dato: 4 jul 2022
Længde: 16mm
Bredde: 223mm
Højde: 145mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 4 jul 2022
Forfatter(e):
Forfatter(e)

Kategori Medievidenskab

ISBN-13 9781032222653

Sprog Engelsk

Indbinding Hardback

Sider 118

Udgave

Længde 16mm

Bredde 223mm

Højde 145mm

Udg. Dato 4 jul 2022

Oplagsdato 4 jul 2022

Forlag Taylor & Francis Ltd