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Economics And Management Of Competitive Strategy
Engelsk Paperback
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Economics And Management Of Competitive Strategy
Engelsk Paperback

575 kr
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Om denne bog

This book provides a comprehensive and integrated approach to management strategy that is based on economics. A basic introductory strategy text that integrates economic analysis with management strategy, it takes into account global competition and high-tech (Internet) developments, and recognizes that companies today can no longer expect to sustain competitive advantage but must rely on innovation (of products, processes, and transactions). Although many of the principles are illustrated with numerical examples, the text does not require a background course in economics or mathematics, and does not contain technical graphs or equations. Thus, the book is suitable for undergraduate managerial economics and strategy courses, as well as for introductory MBA courses in business strategy and as a companion to case studies.

Product detaljer
Sprog:
Engelsk
Sider:
520
ISBN-13:
9789813224773
Indbinding:
Paperback
Udgave:
ISBN-10:
9813224770
Udg. Dato:
18 jun 2009
Længde:
0mm
Bredde:
0mm
Højde:
0mm
Forlag:
World Scientific Publishing Co Pte Ltd
Oplagsdato:
18 jun 2009
Forfatter(e):
Kategori sammenhænge